Name recognition in your field and a solid reputation for creating and maintaining trust and respect are requisites for long-term success. “Strategically Building Your Reputation,” a webinar offered by the ABA Free Career Advice Series, discusses setting goals to achieve the reputation you want, taking steps to launch and maintain your reputation and strategies for re-branding yourself if your practice changes. Two experts lead this discussion: John Mitchell is an executive coach and an active leader in the ABA Law Practice Division. After practicing law as a litigation associate, Mitchell became executive director of Habitat for Humanity International and is involved in nonprofit work. Read more to find out ten tips to build your reputation.