What is the future of business development and legal marketing? That is a question many legal industry professionals have been asking themselves, but to understand where we’re going, you have to know where we’ve been — or at least where we currently are. It used to be that Biglaw firms would depend entirely on doing good work as the key to getting new business. But that notion’s time has passed; the business of getting new business is coming of age and law firms have to be proactive about getting new work.Read More
