For good social media management to have a real impact on your SEO strategy, you must create content that users will find interesting and want to share with their friends and followers online. For a law firm, this often starts with regular blogging, and covering a wide range of topics related to your area(s) of practice. The search engines will also take notice if your website experiences a significant growth in traffic due to the quality of the content you are publishing. It’s also important to note that each social network is a little different from the next—and the content you post on LinkedIn may not be the same as what you post to Facebook, which has a much more general audience.
