A recent study by VU Universaity in Amsterdam revealed that whether it is a personal, big or small brand, social media have a great impact on its reputation. Some interesting findings were the fact that brand reputation can actually be enhanced through social media activity, brands should more actively focus their social media activity on non-customers and last but not least, the fact that the audience engaged more actively with brands that perceived as having a good reputation. In essence, social media are the word of mouth marketing of the 21st century with an impact that is 10 times stronger. Clearly they can make or break a brand’s reputation. Read more to take a look at seven common mistakes to avoid making. Read More
