Of course, there’s just one small obstacle: most lawyers don’t make prices available online or offer flat-fee options that a bot could readily compare against other offerings. Many lawyers refuse to engage on platforms that makes it easy for clients to provide ratings or reviews, thus depriving a bot of another source of information. And few lawyers provide preventative offerings like document audits that consumers could use on an ongoing basis. Instead, today’s lawyers are encouraged to focus marketing dollars on networking in bar associations, providing educational materials at their site and spending money on SEO and online advertising.
