If a large group of people were like fish, then the answer would be that instead of marketing to a wide group, your strategy should be to market to a very small group of people, and try to get that group in favor of whatever it is that you are trying to market or sell. If you can achieve that, then you will likely achieve a larger dispersion in the end, i.e., once the small group accepts your marketing thesis, then the bigger group should as well.
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