Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly. A recent product flop, a dissatisfied customer, an executive who unexpectedly quit, or perhaps a tweet taken out of context, any of these factors, and more, could adversely affect your organization no matter how careful your team has been. In severe cases, consequences of poor reputation can include: losing market share, the emergence of investor activists on your board, investors closing their position, and suppliers pulling out of contracts. Read More
