While big retailers continue to be a top target for data thieves, professional services firms are increasingly finding themselves as targets for cyber hackers. This is due to the vast amounts of valuable client data they manage and a reputation for being easier targets because employees at these firms are currently less suspicious and cautious, especially when it comes to phishing scams. Even though some professional service firms are finally getting the message and investing more in software and consultants to prevent cyber theft, one area where a lot of companies fall short is in developing a cyber theft-specific crisis communications plan. Without a comprehensive and strategic crisis communications plan, firms will be in reactive mode and making key decisions that could negatively affect their brand reputation. Read More at J.R. O’Dwyer Company, Inc.’s website.
