Are you focused on the easy when it comes to Internet marketing? Clicks, views, subscriptions, and followers when measuring your marketing success with websites, blogging, and other social media. Focus on the real goal — where do you want to be at at the end of the day, not on numbers, per Godin. Law firm business development and marketing will always be measured by growth in business. The same is true with Internet marketing. These goals can be and are measured by the bottom line, revenue. Anyone saying we can’t directly measure this type of return from Internet marketing, is just saying it’s too hard, we’ll chase numbers instead.
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