LinkedIn conversations tend to keep within business parameters, which creates a strong niche audience that will be receptive to the right messaging. LinkedIn is as close to a social network “tool” as a brand can get—you pick it up when you need it and put it down when you don’t. It’s not a virtual hangout where users are plugged in 24/7, like Twitter and Facebook. Users are generally looking for jobs, business prospects or to improve their personal brand. If you can show your usefulness in furthering any of these goals, you will succeed on LinkedIn. Read more
