Large firms have the luxury of being able to add to their team without the angst facing their smaller counterparts. A solo adding his or her first legal assistant, then paralegal, then associate lawyer faces massive overhead increases each time an employee is added, and it can take years of saving and growing to build up to those points. Firms of every size need to market to grow and prosper, but smaller firms can face hurdles that seem greater. For one, the lawyers typically go the DIY route for much of the work, and this just adds one more hat to the many that a solo or small-firm lawyer has to wear. And to the extent marketing professionals are engaged to help, the expense cannot be spread across a larger organization.Read More
