Appearing on the radio, on TV, in the newspaper, or even on a podcast as an expert commentator is a major win for business development. But, to earn the opportunity for media exposure, you need to be perceived as an expert. When you have a brand as a leader within your practice area, media opportunities will present themselves to you. Leveraging these opportunities strengthens your brand even further and leads to more opportunity—but you’ve got to put yourself in position first. An effective brand will accomplish this for you. Read More
