Marketing in the law is broken. Across the legal field, lawyers, expert witnesses, litigation finance firms, and a variety of other related parties all struggle with that fundamental part of the business. The trouble with marketing in the law probably stems in part from the attitude some lawyers have towards marketing. The legal field is divided between different sub-fields, and some of those sub-fields such as personal injury attorneys market themselves extensively via every medium possible — phone books, online, billboards, on the side of buses, and anywhere else they can find.
