While online resources can help legal consumers find lawyers, they can also be used by those very same people to express dissatisfaction with a law firm’s services. With the rise of Yelp and other online review sites, reputation management has become more important than ever. Knowing how to respond to online reviews both effectively and ethically is key. Here are some concrete steps you can take to help you do just that. Step 1: Follow What’s Being Said About You and Your Firm. Monitor online chatter by creating Google alerts for discussions about you and your law firm. Once you create the alert you’ll receive emails whenever new matching results are located. You can also utilize tools that track online mentions of your law firm, such as Social Mention, BrandWatch, or BrandsEye. Read More
