To you, reputation management is one of the many services offered by internet marketing companies. You don’t need to manage your reputation, because you have none. You simply have a reputation on the internet. You’re nothing off-line. No one who matters in the profession has even heard of you. If someone says something bad about you on the internet, you’re bad — because no one off the internet has anything good, or anything at all to say about you. But as long as someone can Google you and read fake nice things about you, the clients will call, and you will get the cash. No need to have any sort of “off-line” reputation. Who cares about that these days anyway? You’re not looking for colleagues to refer you business, you’re not looking for that call where the prospective client says, “I got your name from two different people.” You’re too busy asking for endorsements on LinkedIn and asking people to “like” your law firm on Facebook. So to you, “reputation management” is controlling the bad things said about you on the internet — even if they’re true. Read More
