Marketing techniques are all about acquiring new clients. A lot of this can be done online today. And the good news for marketers is that marketing budgets are growing steadily, with an increase of 6.7 percent during the last year. Every type of business and service needs to be engaged in marketing their brand. This includes online legal services and law firms. Here are ten surefire marketing techniques that can help a law firm market their brand most effectively:
1. Previous clients are potential current clients
2. Set aside a minimum of 2.5 percent of your revenues to marketing
3. Use multimedia such as videos and pictures to liven up your website
4. Work of mouth is a brilliant thing
5. Trade associations are great places for networking
6. When results are measured, results improve
7. B2B emailing lets you see results right away
8. Make your blog more anecdotal, less promotional
9. Be a greeter at civic functions
10. Explore social media marketing Read More
